Comments on: Clear! Resuscitating This Blog to Share My Book Writing Saga http://www.writingfornonprofits.com/freelance/2009/04/17/clear-resuscitating-this-blog-to-share-my-book-writing-saga/ A blog and coaching program about building a successful freelance business serving the nonprofit community. Tue, 29 Jun 2010 07:26:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kathy Padro http://www.writingfornonprofits.com/freelance/2009/04/17/clear-resuscitating-this-blog-to-share-my-book-writing-saga/comment-page-1/#comment-26339 Kathy Padro Wed, 06 May 2009 17:10:30 +0000 http://www.writingfornonprofits.com/freelance/?p=58#comment-26339 Congratulations, Kivi, on realizing your dream. I hope to follow in your footsteps with a book on surviving ParentCare for boomer kids. I would love to be part of your feedback loop on input for your book. Issues or items I could comment on include how to help non-profit teams apply the principles of the commercial marketing world in a non-profit environment. This is particularly important for those of us who are working in health care...which is now a business rather than just a care-giving entity. Also, our hospice, here in California, is growing by leaps and bounds and, alas, there really IS competition, even in hospice. So we are about to grow our organization of 60 workers into a very up-to-date, state of the art hospice. That has included a complete rebranding, rebuilding of our web site, digitizing medical records, and moving to a new location later this year. But the part that is daunting for us is how to capture all of the data of our donors and supporters in a rather outdated database and convert them all to email. We are in the process of developing our strategies for that as we speak...beginning with a basic response device in a direct mail piece to get the email addresses and offering the 'opt-in' permission aspect. So we would be a great model for all the other groups you may be helping as we will have great anecdotal comments on how we began with baby steps to enter the online marketing world...how we did it and what we learned. It will all come to pass by end of summer and our process has already begun. Please keep us/me in mind for these two aspects of non-profit marketing and any others you need feedback on. I have followed you for quite awhile...since way back when you were helping that little day care agency...and can bring you over 25 years of experience in the marketing and promotion of non-profits. Be Well and Best Wishes Kathy Padro Congratulations, Kivi, on realizing your dream. I hope to follow in your footsteps with a book on surviving ParentCare for boomer kids. I would love to be part of your feedback loop on input for your book. Issues or items I could comment on include how to help non-profit teams apply the principles of the commercial marketing world in a non-profit environment. This is particularly important for those of us who are working in health care…which is now a business rather than just a care-giving entity. Also, our hospice, here in California, is growing by leaps and bounds and, alas, there really IS competition, even in hospice. So we are about to grow our organization of 60 workers into a very up-to-date, state of the art hospice. That has included a complete rebranding, rebuilding of our web site, digitizing medical records, and moving to a new location later this year. But the part that is daunting for us is how to capture all of the data of our donors and supporters in a rather outdated database and convert them all to email. We are in the process of developing our strategies for that as we speak…beginning with a basic response device in a direct mail piece to get the email addresses and offering the ‘opt-in’ permission aspect.

So we would be a great model for all the other groups you may be helping as we will have great anecdotal comments on how we began with baby steps to enter the online marketing world…how we did it and what we learned. It will all come to pass by end of summer and our process has already begun.

Please keep us/me in mind for these two aspects of non-profit marketing and any others you need feedback on. I have followed you for quite awhile…since way back when you were helping that little day care agency…and can bring you over 25 years of experience in the marketing and promotion of non-profits.

Be Well and Best Wishes
Kathy Padro

]]> By: Joy Choquette http://www.writingfornonprofits.com/freelance/2009/04/17/clear-resuscitating-this-blog-to-share-my-book-writing-saga/comment-page-1/#comment-26338 Joy Choquette Mon, 04 May 2009 16:35:21 +0000 http://www.writingfornonprofits.com/freelance/?p=58#comment-26338 Congratulations! That is such a great accomplishment. I too am someone who spends a lot of time in the "planning" stage, which usually entails a lot of stressful thinking and worrying--but even that is probably helpful in the end. It's always inspiring to hear from others who've reached their goals--congrats to you! Congratulations! That is such a great accomplishment. I too am someone who spends a lot of time in the “planning” stage, which usually entails a lot of stressful thinking and worrying–but even that is probably helpful in the end.

It’s always inspiring to hear from others who’ve reached their goals–congrats to you!

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